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CRF Performance Line 

Global Launch 

This 360° Global Launch Campaign features top-ranked Supercross rider Ken Roczen as an old man introducing 7 new bikes to a younger generation, who in his opinion, can't appreciate all the choices Honda gives them.

Primarily a targeted digital campaign, this 360° effort featured content production for Connected TV, Website, Social Channels and Display as well as Print and Dealer Materials.

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