Dream Garage Promo
"Live The Dream"
This Promotion invited lapsed riders (real people) to a small studio location for an interview about why they no longer were riding Hondas. They were unaware of the surprise that was awaiting them in the connecting warehouse.
A long form piece featuring all of the participants was created and then broken out into individual units for Connected TV and Broadcast. Content was also created for the Website, Social Channels, Display and Dealer Materials.