The Gold Wing was born in the mid '70s and earned an instant following. But by 2017 the bike had a reputation as a "couch on wheels." So Honda redesigned the bike and tasked us with relaunching it to a global audience.

Primarily a digital effort, this 360° Global Campaign featured content production for Connected TV, Website, Social Channels and Display. It also included Email Capture, UX and UI Design as well as Print, OOH and Dealer Materials.