"Discover What Lies Beyond"
The Gold Wing was born in the mid '70s and earned an instant following. But by 2017 the bike had a reputation as a "couch on wheels." So Honda redesigned the bike and tasked us with relaunching it to a global audience.
Primarily a digital effort, this 360° Global Campaign featured content production for Connected TV, Website, Social Channels and Display. It also included Email Capture, UX and UI Design as well as Print, OOH and Dealer Materials.
The results: This 5 episode video series has achieved 1.5MM views since the campaign began. Website page views are over 500K with each visitor averaging 6.3 minutes. All of this generated a 75% increase in sales year-over-year.