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Heavenly Ski Resort
"Mountain Together"
(WIP Roughcuts)
Skiing at Heavenly is about being together with friends and family. We needed to communicate that the mountain experience is much more than the skiing. We created a series of 6 videos. Each story shares a different aspect of the mountain experience. This campaign was designed to lay the groundwork for a more episodic approach where the stories and recurring characters would intertwine.
This purely digital effort features content production for Connected TV, Website and Social Channels.
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